Applications have transformed the mobile phone into a sort of remote control, allowing consumers to research and shop for products and services whenever they want. This, coupled with the fact that they can also pay for these products and services digitally, has created the mobile market. In China, the mobile market has become a significant channel for retailers, and blurring these lines between the physical and virtual worlds has been a great way for Chinese merchants to reach customers.
The mobile market based upon messaging has been especially important in China. Since email arrived only late in China, mobile messaging applications dominated communication, leaving the country with a market that was mobile focused. In addition, because of the number of crowded urban areas, mobile is an easier way to research and a natural platform for marketing. Mobile adoption is also helped by the fact that entrepreneurs simply want to better market and grow their businesses.
The Chinese are using mobile as a direct business to consumer sales channel, encouraging all types of communication. Chinese retailers work on the basis that innovation online engages consumers offline. By using geo-targeting, merchants can engage consumers online while still offering the in-store experience. Simply put, geo-targeting is a way of delivering content to customers based on their location. This targeting allows brands to tailor content to what customers want and need based on their current, or even past locations. This type of insight improves the customer-brand experience, allowing brands to better meet customer needs, helping them deliver services to the right place at the right time, and allowing them to find new customers thanks to the gathered data.
Moxian, Inc. (NASDAQ: MOXC), a company engaged in the business of providing social media marketing and promotion platforms designed to help merchants grow their business via social media, not only offers merchants the chance to find out where their consumers are, but also allows consumers to search for merchants. Its two core products, Moxian+ User and Moxian+ Business, work together to create the ultimate shopping experience while giving merchants insights into their consumers’ buying patterns through intelligent data analytics.
This geo-targeting is coupled with a variety of other analytical tools that help merchants get to know their customers, retain them, and push informational and promotional tools to them. The company also offers a Loyalty Program feature through its Moxian+ Business application, giving merchants the chance to do precise and predictive marketing to the right audiences. The company recently announced its transition to its Moxian+ paid platform, moving away from the no-charge beta technology it has used since its beginnings.
For more information, visit the company’s website at www.Moxian.com
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