The global mobile revolution continues to accelerate. It’s estimated that, currently, about 4.8 billion individuals globally use a mobile phone, with about 2.3 billion of them being smart phone users. Smartphone subscribers now represent over half of the global mobile population. Mobile devices are fast becoming the go-to technology, even in mature economies where people can use alternative devices at home. Expanded mobile usage even engenders and propagates new behavior sets among consumers.
More mobile usage even drives the usage of mobile devices to make purchases. Approximately $37 billion in mobile transactions occurred in 2015, and that total is expected to explode to over $800 billion by 2019. Like the mobile phones and devices themselves, mobile transactions and payments will soon be commonplace.
Paying for transactions with mobile devices has taken off as a convenient and constructive option for both consumers and merchants. Consumers find it easier to rely on their phones for payments, while mobile point-of-sale transactions give merchants the ability to integrate loyalty and incentive programs into mobile payment applications, track customer trends and inventory, increase check-out speed and save money on credit card fees.
Net Element (NASDAQ: NETE) has been at the vanguard of facilitating this mobile point-of-sale (m-POS) boom, providing speed, security, accuracy, value-add and the convenience of mobile transactions. Net Element owns and operates a global mobile payments and transactional processing provider, TOT Group. TOT Group companies include Aptito, Digital Provider, Restoactive, PayOnline and Unified Payments, which was named the fastest-growing private company in America in 2012 by Inc. Magazine.
Through its wholly owned group of companies, Net Element delivers tailored turnkey solutions that fit merchant needs. The company’s online and offline payment capabilities allow merchants to transact business anywhere, any way and at any time. Simultaneously, Net Element’s mobile payments and value-added transactional platforms deliver speed and convenience to mobile customers, giving them the ability to make purchases with just a few clicks on their mobile devices, and provide an alternative to cash payments.
For these and many other reasons, SeeThruEquity, a leading independent equity research firm, recently issued an update and reaffirmed its price target of $2.45 on shares of Net Element. It appears that the mobile payments boom could be very rewarding for Net Element and its shareholders.
For more information, visit www.NetElement.com
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