Moxian, Inc.’s (NASDAQ: MOXC) expansion of its alliance with Xinhua New Media Culture Communications Co., including the launch of a game channel on the Xinhua mobile app platform, is expected to generate revenues for Moxian from game downloads and mobile banner advertisement fees, according to a research report by Crystal Equity Research (http://nnw.fm/V45Pj).
Moxian is a Shenzhen, China-based company, which is in the development stage. It is building infrastructure and staffing as its executes its marketing strategy to commercialize its two online-to-offline (O2O) mobile platforms. Moxian+ is its paid business platform, which the company seeks to convert from free. It currently has some 30,000 small- and medium-sized enterprise (SME) users. Its Moxian User app currently boasts a user base of roughly 300,000 consumers. The goal is to convert those users, add more, and also generate revenues through subscription revenues, transaction fees, mobile advertising, licensing fees, OEM and distribution charges.
The Crystal Equity Research report views Moxian’s timing entering the O2O market as strategically advantageous. “We believe Moxian can benefit from these early efforts since its Moxian+ platform offers location services and customer relationship management features that cannot be easily found in the other O2O platforms in the China market,” the report says.
In its expanded alliance with Xinhua New Media Culture Communications, Moxian will likely find many more daily users. The report cites Xinhua’s 10 million daily users after 110 million downloads of its mobile app. The Game Channel is powered by Moxian’s payment technology through Mo-Coin. Moxian, it says, expects to receive revenue from game downloads and mobile banner advertisement fees. In addition, the Game Channel is expected to attract consumers to the Moxian+ app. Crystal has set a price target on Moxian stock at $5.25.
For more information, visit www.Moxian.com
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