After a recent shakeup, New Jersey-based SITO Mobile, Inc. (NASDAQ: SITO) has appointed a new CEO, COO, chairman of the board and board members to its management team, and it is back on track doing what the company does best, helping advertisers attract customers using mobile platforms.
SITO offers services in location-based advertising, a booming advertising sector that is growing faster than any other ad channel. The company’s technology allows advertisers to optimize their campaigns, better understand their audiences and increase ROI by utilizing always-on location, audience and behavior sciences (LABS) reporting. SITO Mobile offers real-time verified data to track ad campaign performance aimed at driving foot traffic to brick and mortar stores.
SITO announced in early June the election of Brent Rosenthal as chairman of the company’s board of directors. SITO Mobile is a technology-based mobile solutions provider increasing brand awareness, loyalty and sales through its mobile engagement platform.
Brent Rosenthal is the founder of Mountain Hawk Capital Partners, LLC, an investment fund focused on small and micro-cap equities in the technology media telecom (TMT) and food industries. Rosenthal also serves on the boards of directors of comScore (NASDAQ: SCOR) and RiceBran Technologies (NASDAQ: RIBT) and is an adviser to the board of directors of Park City Group (NASDAQ: PCYG).
“I am honored to be in the position of serving as chairman of the board of the company, and will work tirelessly with my colleagues on the Board to continue to build value for all of the Company’s stakeholders, including our shareholders, employees and customers,” Rosenthal said in a statement to Globe Newswire (http://nnw.fm/xKL9K).
Rosenthal joins new board of directors members Michael Durden, Itzhak Fisher, Thomas J. Pallack, Matthew Stecker and Thomas Thekkethala. On June 30, the company announced that Thomas J. Pallack and Mark Del Priore had been appointed as the company’s CEO and CFO, respectively. William Seagrave was named SITO Mobile’s COO.
“Tom, Bill and Mark are proven leaders with a broad range of experiences that are uniquely suited to the future of SITO’s business,” said Rosenthal. “We are thrilled to be working closely with them for the next phase of the company’s growth.”
Pallack has more than 30 years’ experience in sales, operations, finance and business development with global tech companies such as Oracle and Ariba. He co-founded SBV solutions, a software sales company, and has served as CEO and head of sales since 2005.
Seagrave previously directed sales, product and market strategies for global tech companies including Cisco, Oracle, Intel, and Baxter. He has extensive experience.
“The people and product offerings at SITO provide a strong foundation for growth and expansion,” Seagrave said in a press statement for Globe Newswire. “The business is well-positioned for its next stage of development in the technology landscape.”
For more information, visit www.SITOMobile.com
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